We call this a “Mafia offer” and it is based on the work of Dr Eliyaha Goldratt and the “Theory of Constraints”

Below this advert for Visa illistrates the idea.

Coolest Guy On The Planet – Mafia Offer is a post from: Coolest Guy On The Planet

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Here is a summary, continued from part One;
Bad Rankings
If the majority of pages on your website are considered duplicate content by the search engines this will lead to slow death of your site, where the only page listed in the Search Engine Index is your homepage. Therefore your site will only appear in search results when someone types in your exact URL, It’s not going to happen!

Look at your website as the Search Engines see it, The frame of the page consisting of;
1. Page Header
2. Left Hand Navigation
3. Footer
4. Right hand column
Refer to these as a site template, as these items will remain constant throughout the website. The part of the site that will change is the Middle of the page, Andy calls this “The content Container”.

To ensure you eliminate duplicate content, do the following;
1. Identify the word count for your site template.
Then Create more unique content in your “Content Container”, than you have in your “Site Template”

This will reduce sameness and increase the possibility of being indexed by the Search Engines.

2. Do not have duplicate title tags for any of your sites pages.

As Google can’t read the video below, I have translated it here so the Search Engines can crawl the words and index this page a unique content for my site. Bottom line is, if a large part of your site is going to be re-occurring (like the frame – site template), make it into an image so the Search Engines don’t crawl it and determine it as duplicate content.

Coolest Guy On The Planet – Andy Jenkins is a post from: Coolest Guy On The Planet

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