Coolest Guy On The Planet

Does your business have a sales and Marketing offer so good that your customers will not refuse it and your competitors can not match it?

We call this a “Mafia offer” and it is based on the work of Dr Eliyaha Goldratt and the “Theory of Constraints”

Below this advert for Visa illustrates the idea of Constraints.

Find the problem then build in buffers to compensate.

Three constraints;
1 – Money Throughput
2 – Inventory
3 – Operating Expense (money spent turning 2 into 1)

The process of ongoing improvement;
1 – Gain Agreement on the problem
2 – Gain Agreement on the direction for a solution
3 – Gain agreement that the solution solves the problem
4 – Agree to overcome any potential ramifications
5 – Agree to overcome any obstacles to implementation.

Increase capacity with little or no investment then Sell the new Capacity

1 – What are your internal capabilities compared to your competition?
2 – How does your industry sell what you sell?
3 – Understand how your clients are impacted by your current capabilities and how you sell.

Tweet This Post